So you installed PetPro AI! Congratulations!
Optimizing your customer's experience is so much more involved than the apps you install. You must consider your customer's journey from before they even arrive at your site. Once they are at your e-store, you must convince them to purchase. And, once they leave, you must entice them to return to buy again.
This is your very own PetPro AI Playbook. A dynamic handbook filled with a guided set of resources to help you think through the successful set up and execution of your store. It includes articles on marketing automation, optimizing PetPro AI, customer engagement and retention, and personalization strategies and tactics.
Ready? Let's get started.
Set Up Automated Replenish Emails
Learn how to increase a customer retention and engagement using PetPro AI's email automation tool. Set up this powerful, AI driven tool in five easy steps then automatically send highly personalized replenish emails to each of your customers.
Enable Your Customers to Add Pets to Your E-store
Now that you have installed PetPro AI in your pet e-store let's make it visible for customers to find. This blog will teach you how to enable the KIDO icon, add PetPro AI to your navigation menu and add a nudge pop-up on your product and shopping cart pages.
VIDEO: Enable Your Customers to Add Their Pets to Your E-Store
Attract Customers to Your E-Store
Now that you have your store all set up and looking fine, you are ready to greet the flocks of waiting customers. The old adage of "Build it and they will come" just isn't true in the noisy world of e-commerce. So we wrote a beginners guide to help you attract people to your pet product store.
17 Strategies for Attracting Customers to Your Online Store
SHOPIFY offers a long list of ways to attract customers. Read the article HERE.
Everything You Need to Know About Ecommerce Marketing
This article from HUBSPOT is a wealth of information to get your started. Read it HERE.
10 strategies for attracting more shoppers to your online webstore
Excellent article from BRIGHTPEARL about attracting shoppers to your store. Read it HERE.
Incentivize Customers to Buy From You
In building our own e-commerce pet product store at Scollar, we have found that customers LOVE to get a discount. If they feel your store is reputable and will deliver a good product to them in a timely manner, they will do what you ask AS LONG AS YOU GIVE THEM A REWARD. For so many customers, the reward is a discount.
18 Coupon and Discount Code Ideas for Small Business
SHOPIFY wrote their own guide for discount codes and it's very useful. Check it out HERE.
39 Expert Coupon Statistics that Will Save You Money in 2021
This article by SAVE MY CENT is a wealth of information about discounts. Read the article HERE.
Why Limited-Time Offers Entice Shoppers to Buy
PSYCHOLOGY TODAY writes about the mindset of consumers and discounts. Read the article HERE.
Add PetPro AI to Your Navigation Menu
Once people are browsing on your site, guiding them towards what they are looking for becomes the most important thing. We enabled PetPro AI to become part of your navigation menu to make it super easy for customers to add their pets to your e-commerce store.
Ecommerce Guidelines: Navigation
Digital marketing education powerhouse, CXL, wrote a comprehensive guide to stellar navigation. Read the guide HERE.
Website Navigation: 9 Best Practices, Design Tips and Warnings
ORBITMEDIA wrote a very useful guide to understanding and implementing navigation best practices. Read the article HERE.
8 Innovative Ways to Optimize Your Website Navigation
This excellent article by THE GOOD highlights several powerful ways to optimize your navigation. Learn these ways HERE.